Promotion does not lead to devotion! Take 3
The conversation continues. Click here for part one or click here for part two.
Consider these all too often self promotions – A LinkedIn request for a recommendation. An invitation to join one’s own Facebook fan page.
A recommendation on LinkedIn from someone based on the quality of your marketing services is far more powerful. Or a true raving fan inviting friends to join your Facebook fan page!
The later will happen naturally when the personalization of your promotion is designed to lead to devotion.
Many brag about how many friends they have on Facebook and how many business connections they have on LinkedIn. But ultimately people do business with people they know, like, and have a relationship with.
So along the way of collecting names and building your online persona in social media also take the time to touch those you have connected with. At least once every 3 months. [Minimum]
Think about the promotion of your business.
Is it always\only about your services?
Promotion does not lead to devotion! Continued
This is a continuation of an important topic that can seriously affect your business
and add to your bottom line. And is crucial for those in the marketing business
for the long term. Click here for part one.
Once again I apologize for being long winded. Traditional promotional ideas
include holiday\seasonal specials, lists and ideas that pertain specifically to
your marketing services and\or vendors that can assist your clients.
These are OK. But, if you act like an opera singer, always singing Me, Me, Me!
Then when your clients are done with your marketing services they
will sing Bye, Bye, Bye!
The solution is to get personal; to offer content that keeps their interest, and
keeps you top of mind. Here are some suggestions.
On your EMail footer offer a traditional Update form, and once a year offer
an extended update form that includes information to personalize what
Personalized promotion of leads to devotion.
I would be happy to schedule some face time to learn more about your
marketing services and offer some ideas.
Questions? Please call 623.738.6526 or reply anytime.
Promotion does not lead to devotion!
This is such an important topic, and so encompassing that it will come to you
in several parts. Hopefully my passion for this subject will be contagious and
serve you, and your marketing services well.
Too, while I try to keep my EMail and tips brief, I apologize in advance for
being long winded. The concept of Promotion does not lead to devotion
begins with a true story.
In 1997 I performed for a wedding. The event was so successful that the venue
added me to their preferred vendor list. And I am still receiving referrals as a
4 years later, after numerous points of contact with the bride & groom – Birthday,
Anniversary, referral gratitude, and such, the bride contacted me to let me know
that they were no longer married.
I expressed my best wishes, stopped sending anniversary cards, but continued
to stay in touch throughout the years in a variety of different ways.
In 2010 she called to say she was getting married again, received approval
from her new fiancé to have the same entertainer as her first wedding, and
wanted to know where to send the deposit. [Smile]
A relationship that began with her 1st wedding, and continues 13 years later
with her 2nd marriage! Most couples ask to be removed from their wedding
vendor’s lists after the wedding.
And that would have been the case if all my promotional material sent before,
during, and after their event was only about me. But it was not. Instead, my
focus is always on my client, building relationships, personalizing their
experience, and keeping their interests at the center of my promotion.