Marketing Philosophy Relationship marketing. People do business with people they like. So be likable. People do not care how much you know until they know how much you care. So show people how much you care by being there to support their needs first. Help enough people get what they want, and you will have more than enough of what you want. Cliché? Perhaps. But it works. As a full time entertainer since 1980, by referral only. I can show you how to do the same.