So you purchased a bridal list, or you have a list from a bridal show. You receive regular leads via an online service such as Respond.And the wedding date is 5 days away (HURRY)? Or 5 years from today (wait)?
Confused? Do not worry. I am here to explain the truth about brides and their wedding dates. Bottom line, few wedding dates from a bridal show \ list, or an online service, are correct.
v They are getting married someday, but do not know when
v When they confirm their venue, the date changes
v They want to buy a house first, then get married
v The boyfriend has not proposed yet
v Not the bride…
Ø Vendor at the show – Photo, Video, Planner…
Ø Parents of the bride \ groom
Ø Relative of the bride \ groom
Ø Friend helping the bride
Ø In the wedding party
v Postponed, for a variety of reasons
And the list of reasons the date is not correct go on and on.
Also some lists are peppered with phony names to protect the list owners. These names report back to the list owner to make sure services who use the list have paid for it.
But, do not be discouraged. This is just part of the wedding game. Having a good campaign in place will help you remedy this (possibly) incorrect date issue. For example many of my letters\Emails include what I think is their date.
Congratulations on your upcoming Wednesday February 18th, 2015 wedding!
This can be a RED flag for the bride interested in your services, prompting her to reply, Oh, not that date, our date is —
Notice the above proposed date includes the day, in this case Wednesday. I have another notice that asks, is Monday February 18th, 2019 really your date? Because if you are truly getting married on a weekday we offer mid-week specials.
Questions? Call 623.738.6526, or reply anytime.