Promotion does not lead to devotion! Continued
This is a continuation of an important topic that can seriously affect your business
and add to your bottom line. And is crucial for those in the marketing business
for the long term. Click here for part one.
Once again I apologize for being long winded. Traditional promotional ideas
include holiday\seasonal specials, lists and ideas that pertain specifically to
your marketing services and\or vendors that can assist your clients.
These are OK. But, if you act like an opera singer, always singing Me, Me, Me!
Then when your clients are done with your marketing services they
will sing Bye, Bye, Bye!
The solution is to get personal; to offer content that keeps their interest, and
keeps you top of mind. Here are some suggestions.
On your EMail footer offer a traditional Update form, and once a year offer
an extended update form that includes information to personalize what
you send.
Personalized promotion of leads to devotion.
I would be happy to schedule some face time to learn more about your
marketing services and offer some ideas.
Questions? Please call 623.738.6526 or reply anytime.
