Promotion does not lead to devotion!
This is such an important topic, and so encompassing that it will come to you
in several parts. Hopefully my passion for this subject will be contagious and
serve you, and your marketing services well.
Too, while I try to keep my EMail and tips brief, I apologize in advance for
being long winded. The concept of Promotion does not lead to devotion
begins with a true story.
In 1997 I performed for a wedding. The event was so successful that the venue
added me to their preferred vendor list. And I am still receiving referrals as a
result.
4 years later, after numerous points of contact with the bride & groom – Birthday,
Anniversary, referral gratitude, and such, the bride contacted me to let me know
that they were no longer married.
I expressed my best wishes, stopped sending anniversary cards, but continued
to stay in touch throughout the years in a variety of different ways.
In 2010 she called to say she was getting married again, received approval
from her new fiancé to have the same entertainer as her first wedding, and
wanted to know where to send the deposit. [Smile]
A relationship that began with her 1st wedding, and continues 13 years later
with her 2nd marriage! Most couples ask to be removed from their wedding
vendor’s lists after the wedding.
And that would have been the case if all my promotional material sent before,
during, and after their event was only about me. But it was not. Instead, my
focus is always on my client, building relationships, personalizing their
experience, and keeping their interests at the center of my promotion.
