Promotion does not lead to devotion! Take 3
The conversation continues. Click here for part one or click here for part two.
Consider these all too often self promotions – A LinkedIn request for a recommendation. An invitation to join one’s own Facebook fan page.
A recommendation on LinkedIn from someone based on the quality of your marketing services is far more powerful. Or a true raving fan inviting friends to join your Facebook fan page!
The later will happen naturally when the personalization of your promotion is designed to lead to devotion.
Many brag about how many friends they have on Facebook and how many business connections they have on LinkedIn. But ultimately people do business with people they know, like, and have a relationship with.
So along the way of collecting names and building your online persona in social media also take the time to touch those you have connected with. At least once every 3 months. [Minimum]
Think about the promotion of your business.
Is it always\only about your services?
